CATI: HBG has a state of art CATI center equipped with the latest technology and infrastructure allowing us to provideadded value to our clients over and above receiving data points at the end of a study. Clients can have remote access along with an assurance that data collection quality and performance will be maximized.
Our CATI setup supports the latest software and is equipped with an automatic dialer with capabilities to barge live calls, monitor call quality real time and automatically record calls. We have high grade voice quality devices run using VOIP and IPLC lines.
Our team is our strength and the most precious asset! Our Team follows and lives our corporate values and the most important value for us is quality and authenticity of information/data shared with our clients.
Our team consists of more than 100 interviewers who come from different educational backgrounds, qualifications, certifications and market research domain experience. All our team members are graduates and many have MBA degrees. The diversity of our knowledge pool helps collecting critical data points on niche subject areas or research topics.
We have dedicated teams for different verticals i.e. Technology, Healthcare, Energy & Utilities, FMCG, Financial services and many more.......! This allows the benefits of specialization which reflects in the team’s ability to get accurate and validated responses on industry specific topics.
We also have an in-house multi lingual interviewing team who have strong experience working in the MR industry. Our language capabilities include French, German, Portuguese, Spanish, Japanese and other minor languages.
High Beam Global has in place a dedicated internal call quality process and we follow strict call quality parameters along with live monitoring and call auditing. Moreover, we follow self QC, peer QC and Superior QC model as part of our three-step QC process.
Key areas of support in project delivery:-
- Faster delivery rate
- Quick Turnaround time
- Responsiveness and 24*7 project management
This method is a mix of both telephonic and web based approach to gather critical insights from decision makers on a research project. This methodology is typically used for surveys which contain images, videos, sounds and even other web pages to make respondent understand the product/service.
Also, the surveys which include conjoint or Max Diff research element typically executed and fielded via Phone to Web methodology. For instance, it is used to measure preferences for product features, to learn how changes to price affect demand for products or service, and to forecast the likely acceptance of a product if brought to market.
Our Team's Approach
Based on the screening criteria and scope, Our team filters the internal database and picks the best matching profiles of senior executives or decision makers. In case of specific and niche research topics our team headhunts the relevant respondents by using desk research.
Interviewers again validate all shortlisted profiles through reliable sources such as LinkedIn, ZoomInfo, D&B etc.
The best matching profiles are contacted and presented with the research scope and objective over a telephonic discussion and the interviewer takes the respondent through the screening criteria to understand the respondent's role and responsibilities broadly.
Qualified respondents get survey invites to participate and share their valuable insights by using an online link to key in their responses.
The survey links are designed to be self-routing, so the respondent is moved through the survey depending on their answers to previous questions; routing can be simple or incredibly complex.
Global companies face progressively complex business and technology changes every day. In this dynamic and changing business environment decision makers need to reduce the gap between the current scenario and the change required. Here HBG intervenes and assists to reduce this gap by providing customized research services to better understand, strategize, and act upon opportunities brought by change.
This change can be brought by niche and customized research which can provide insights around the specific change required in an organization and they can excel in this dynamic business environment.
The major component of customized research is “CUSTOMIZED RECRUITMENT SERVICE”.
HBG specialize in recruiting global decision makers covering all geographies APAC, EMEA & AMERICAS. Our team specializes in the arena of recruiting targeted, high level individuals to share their insights and expertise depending on the customized subject matter considering tailor made screening criteria for these individuals.
These screening criteria are prepared based on the client’s specific requirements of required change they have in their mind. HBG uses several methods for targeting appropriate respondents, including secondary research techniques (Specialized database sources and Panel).
Our qualitative research team specializes in using different methodologies to approach these experts around industries and schedule appointments for In-depth discussions. We follow a stringent process for such custom recruitments:
Understand > Head Hunt > Book Appointment > Share Invite > Confirm Participation > Incentivize Participant
HBG has successfully delivered more than 200 custom recruitment projects for variety of clients, recruited more than 1000 senior decision makers across industry verticals and geographies.
HBG has extensive experience in F2F interviewing process and is in the process of building a nationwide field team comprising experienced supervisors and interviewers. Our field team is fully trained on every aspect of the project lifecycle and goes through several rounds of briefing before they go live. Our project managers add value at each step and ensure consistency throughout the process.
We offer a tailored and flexible approach. Requirements may change during the life cycle of a project depending on how project objectives may change at the client’s end or on how intermediate data is evaluated. Thus, HBG team is always open to discussing the best approach and most appropriate research techniques to meet every such mid-stream change. Field resources can also be ramped up at short notice to meet any challenges.
HBG has experience with both pen and paper in-person interviews as well as computer aided personal interviews (CAPI). Our advanced survey programming capabilities also means that complex surveys with embedded audio-visual content can be administered through CAPI mode. For in-person interviews, complex surveys with exposure to different concepts can be handled with randomization. Complex quota management can be implemented.
Having experienced interviewers means that our face to face in-depth interviews have the requisite amount of depth. Our field team takes care to build sufficient knowledge of the research area prior to in-depth interviews via secondary research. This allows flexibility and on-the-spot adaptation of probing queries to elicit in-depth and pertinent information.
Key Highlights of our F2F team:-
- Real time updates from field.
- Exceptional coordination among field supervisors and project management.
- Different teams for Consumer and Business segments.
- 100% quality data guaranteed !!!
- Real time reporting, data validation and updates shared with clients.
- Offering the most transparent and delightful experience.
Our FGD team comprises experienced moderators, project managers, coordination leads and recruiters. HBG has extensive experience conducting focused group discussions with consumers, business professionals, domain experts and stakeholders across verticals and geographies. Our teams’ knowledge base and moderation skills add value to the qualitative data derived through FGD's.
Our ability to drill deep into the participant’s thought processes and attitudes help us extract valuable insights that has helped our clients understand the market trends or thought processes of consumers and KOL’s.
In addition to traditional FGD's we also offer:-
- Online Focus Groups
- Live Streaming
Our FGD group highlights:-
- Highly experienced moderators with domain knowledge.
- Dedicated recruitment team which ensures right candidates turning up at the events/discussions.
- Project management support and real time communication with clients.
- Validated analysis or output from the data derived from each session.
- Handpicked partners in difficult to reach geographies.