Our core team consists of passionate marketing research professionals with rich multi-function experience in domestic and international market research and knowledge management processes.
Our service offerings include multi mode Data Collection (both quantitative and qualitative techniques), Survey Programming & Hosting, Analytics and Data Processing. High Beam Global combines a client-focused approach with robust project management to offer a unique experience to its clients.
After delivering over 200 successful projects in the last two years High Beam Global has emerged as a strong and reliable partner for companies ranging from boutique research agencies, consulting firms and market research giants, globally.
Multi-lingual CATI centers with over 100 interviewers
Partner network covering over 40 locations worldwide
Handpicked partners, ensuring better quality of work and understanding of the local geography
Top class syndication services for online and offline data collection
Do you have a questionnaire for an online survey with complex branching and piping and are looking for a survey programming solution? You have come to the right place. Our Survey Programming team has experience of designing complex online surveys with complex branching/piping requirements and implementing complex quota management protocols. Besides this, we have the ability to embed streaming audio-visual content where exposure of survey respondents to such content is required.
Our survey programming solutions also include the ability to seamlessly integrate with other survey-designing software like Sawtooth Online Surveys used for MaxDiff and Choice Based Conjoint (CBC) designs.
Our key survey programming strengths:
Experienced programmers for complex CATI, CAPI and online surveys.
Multiple tools (Confirm IT, Kinesis and ASP.net)
Ability to handle complex branching, piping, etc.
Multimedia support (audio/video/flash)
Experience in embedding flash tools
Data exports in various formats including SPSS, Access, Excel, ASCII
Perhaps your insights team wants to get an overview of the data, understanding basic trends and the basic structure of the data to be able to draw broad conclusions. Perhaps you want to see how substantive behavioral or psychometric variables or data on various expected trends breaks out by customer demographics or type of firm (for B2B studies) etc. Accurate and precise data summaries in the form of summary tables allow you to this easily. So, we can look at the data by simple point frequencies or percentage in top-box of scale questions, categorized open ended quantitative questions etc. and can also look at some basic statistical tests of difference among different respondent types.
The data is delivered in formatted user-friendly tables in Excel, Word or PDF with a hyper-linked table of contents. HBG uses Quantum or SPSS Tables for generating data tables.
Our analysis team has experience in analyzing your data using a variety of statistical techniques to derive meaningful insights beyond what would be apparent from a review of the data tabulation output of frequencies by banner-tabs. At HBG, analytics is simply the act of deriving meaningful insights from data through a robust and validated study of relationships between variables. We never force-fit statistical models unless the data will allow it and we ensure that the analysis yields results that are robust and actionable.
Our competencies extend from basic uni-variate analysis and tests of significance to more complex multi-variate techniques. Some of the techniques that we regularly use are:
Our strong pre-project training on the subject matter of the survey coupled with strong capabilities in data analysis and a team of management graduates allows us to help our clients in drawing relevant and actionable insights from our survey data. Insights can involve analysis at multiple levels in line with the objectives of the study. Starting from insights drawn from the behaviour of specific variables, relationships between variables to more complex techniques used to derive insights from the structure of the data, we assist our clients in all phases of the insight generation process.
Some of the areas where we have helped clients are in market segmentation analysis to understand most receptive and profitable segments for marketing, positioning strategy, managing corporate communications, understanding how different market segments might react to a price-change, product pricing for new entry, finding optimal bundling solutions etc.
In all cases, we adopt a white-box approach and our clients are completely tuned in to the insight generation process. Insights are presented in a business user-friendly format without statistical jargon.
Managerial decision makers often require quick reviews of data. For example, a brand manager may want to know how his brand is performing across the brand funnel as compared to other brands on a quarter by quarter basis or a marketing manager might want to have different metrics on advertising ROI on his dashboard on a quarter by quarter basis. This is where HBG Knowledge Services comes in with data visualization tools that are a) intuitive b) user-friendly c) provide accurate single glance comparisons of data and are d) visually appealing at the same time.
Our data visualization tools cover a) Excel graphics and pivot charts b) dashboards created with ASP .Net and Tableau. Online dashboards offer our clients to conduct basic analysis on the fly like comparing across time, for different regions or for different corporate divisions or customer demographics. Online dashboards created using ASP.Net and Tableau can be hosted on our servers with separate log-ins for different categories of client users. Dashboards are usually hosted for a year unless extensions are required. Data from multiple time-periods can be uploaded to automatically compute metrics and compare them visually over different time periods.
Our output here is consistent with the latest thought leadership on data visualization and dashboard design.
In addition to custom dashboards, we also undertake PPT generation for our clients.
Please find below a link to our demo dashboard demonstrating some typical data visuals. Please note that the data here is completely arbitrary and do not represent any actual market data. We have also not made any attempts to make the data logically consistent across different time periods.