Perhaps your insights team wants to get an overview of the data, understanding basic trends and the basic structure of the data to be able to draw broad conclusions. Perhaps you want to see how substantive behavioral or psychometric variables or data on various expected trends breaks out by customer demographics or type of firm (for B2B studies) etc. Accurate and precise data summaries in the form of summary tables allow you to this easily. So, we can look at the data by simple point frequencies or percentage in top-box of scale questions, categorized open ended quantitative questions etc. and can also look at some basic statistical tests of difference among different respondent types. The data is delivered in formatted user-friendly tables in Excel, Word or PDF with a hyper-linked table of contents. HBG uses Quantum or SPSS Tables for generating data tables.