HBG has extensive experience in F2F interviewing process and is in the process of building a nationwide field team comprising experienced supervisors and interviewers. Our field team is fully trained on every aspect of the project lifecycle and goes through several rounds of briefing before they go live. Our project managers add value at each step and ensure consistency throughout the process.
We offer a tailored and flexible approach. Requirements may change during the life cycle of a project depending on how project objectives may change at the client's end or on how intermediate data is evaluated. Thus, HBG team is always open to discussing the best approach and most appropriate research techniques to meet every such mid-stream change. Field resources can also be ramped up at short notice to meet any challenges.
HBG has experience with both pen and paper in-person interviews as well as computer aided personal interviews (CAPI). Our advanced survey programming capabilities also means that complex surveys with embedded audio-visual content can be administered through CAPI mode. For in-person interviews, complex surveys with exposure to different concepts can be handled with randomization. Complex quota management can be implemented.
Having experienced interviewers means that our face to face in-depth interviews have the requisite amount of depth. Our field team takes care to build sufficient knowledge of the research area prior to in-depth interviews via secondary research. This allows flexibility and on-the-spot adaptation of probing queries to elicit in-depth and pertinent information.
Key Highlights of our F2F team:-
- Real time updates from field.
- Exceptional coordination among field supervisors and project management.
- Different teams for Consumer and Business segments.
- 100% quality data guaranteed !!!
- Real time reporting, data validation and updates shared with clients.
- Offering the most transparent and delightful experience.