Our strong pre-project training on the subject matter of the survey coupled with strong capabilities in data analysis and a team of market research analysts allows us to help our clients in drawing relevant and actionable insights from our survey data. Insights can involve analysis at multiple levels in line with the objectives of the study. Starting from insights drawn from the behaviour of specific variables, relationships between variables to more complex techniques used to derive insights from the structure of the data, we assist our clients in all phases of the insight generation process.
Some of the areas where we have helped clients are in market segmentation analysis to understand most receptive and profitable segments for marketing, positioning strategy, managing corporate communications, understanding how different market segments might react to a price-change, product pricing for new entry, finding optimal bundling solutions etc.
In all cases, we adopt a white-box approach and our clients are completely tuned in to the insight generation process. Insights are presented in a business user-friendly format without statistical jargon.
Managerial decision makers often require quick reviews of data. For example, a brand manager may want to know how his brand is performing across the brand funnel as compared to other brands on a quarter by quarter basis or a marketing manager might want to have different metrics on advertising ROI on his dashboard on a quarter by quarter basis. This is where HBG Knowledge Market Research Reports comes in with data visualization tools that are a) intuitive b) user-friendly c) provide accurate single glance comparisons of data and are d) visually appealing at the same time.