This method is a mix of both telephonic and web based approach to gather critical insights from decision makers on a research project. This methodology is typically used for surveys which contain images, videos, sounds and even other web pages to make respondent understand the product/service.
Also, the surveys which include conjoint or Max Diff research element typically executed and fielded via Phone to Web methodology. For instance, it is used to measure preferences for product features, to learn how changes to price affect demand for products or service, and to forecast the likely acceptance of a product if brought to market.
Based on the screening criteria and scope, Our team filters the internal database and picks the best matching profiles of senior executives or decision makers. In case of specific and niche research topics our team headhunts the relevant respondents by using desk research.
Interviewers again validate all shortlisted profiles through reliable sources such as LinkedIn, ZoomInfo, D&B etc.
The best matching profiles are contacted and presented with the research scope and objective over a telephonic discussion and the interviewer takes the respondent through the screening criteria to understand the respondent's role and responsibilities broadly.
Qualified respondents get survey invites to participate and share their valuable insights by using an online link to key in their responses.
The survey links are designed to be self-routing, so the respondent is moved through the survey depending on their answers to previous questions; routing can be simple or incredibly complex.