| by Shweta Tiwari | No comments

Brainstorming to Breakthrough: How Expert Interviews Spark Innovation in Market Research

The market research landscape demands constant innovation for businesses to thrive. We, as market researchers, are relentless hunters of fresh perspectives and insights to understand consumer behaviour, industry trends, and market dynamics. One powerful weapon in our arsenal gaining traction is expert interviews. This technique leverages the knowledge and experience of subject matter experts to […]

Read More
| by Rochana Sarkar | No comments

The Efficiency and Functionality of CATI in Modern Research

As research continues to adapt to trending upgradation in technologies, new survey methodologies are constantly evolving to meet the needs of today’s interconnected society and research needs. CATI (Computer-Assisted Telephone Interviewing) however is the OG and the favored methodology for conducting research recommended by all quantitative research companies. It can help you get detailed insights […]

Read More
| by Tanu Gautam | No comments

The Rise of Digital Qualitative Research: Embracing Convenience and Inclusivity

The era of market research has witnessed a profound transformation, propelled by the advent of digital qualitative research, a game-changing approach that has revolutionized the way researchers collect, analyse, and interpret data. This paradigm shift towards online qualitative research platforms is fuelled by the relentless march of technological progress, opening doors to unprecedented convenience and […]

Read More