Blog image representing CATI 2.0
| by Tanu Gautam | No comments

CATI 2.0: The Next Frontier in Market Research Methodologies

In the world of market research, methodologies continuously evolve to enhance data collection efficiency and accuracy. One such methodology, Computer-Assisted Telephone Interviewing (CATI), has been a staple in market research for decades. However, with technological advancements, particularly the integration of artificial intelligence (AI), CATI is undergoing significant transformations. This blog delves into the advancements in […]

Read More
Ethics, Honesty, Integrity
| by Tanu Gautam | No comments

Ethical Market Research: A Pathway to Trust and Credibility

In the dynamic landscape of market research, where every data point counts, there’s a growing recognition of the need for research practices that are not just accurate but also ethical and inclusive. As market researchers, we’re entrusted with the task of uncovering insights that drive business decisions, but it’s equally important to ensure that our […]

Read More
| by PIYUSH NAGPAL | No comments

Unveiling the Era of Voice-Enabled Surveys in Market Research

In the realm of market research, adaptation is key. As consumer behavior evolves, so must the methodologies used to understand it. One such evolution that is reshaping the market research landscape is the rise of voice-enabled surveys. In this blog, we delve into why voice-enabled surveys have become the need of the hour and how […]

Read More