The buyer persona is about building the right customer profile for your target audience. And how do you do that? That’s where the research and industry experts come in, along with understanding and adopting modern ways of connecting with customers. Find how modern issues require modern solutions. Buyer Persona can be specified as a target […]
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In today’s highly competitive business landscape, establishing a strong and differentiated brand is essential for success. Brand strategy plays a pivotal role in shaping the perception and loyalty of consumers towards a company’s products or services. To develop an effective brand strategy, organizations must rely on the valuable insights generated through market research. This blog […]
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B2B Panel: A Better Choice Than Your Customer List When it comes to market research, businesses have several options for gathering data from their customers, including B2B panels and customer lists. While customer lists may seem like a convenient option, there are several reasons why a B2B panel is always a better choice. Access to […]
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