Understanding and Testing the Current Clinical Microbiology Situation
Our client who’s a leading manufacturer of diagnostic equipment wanted to conduct a market research assignment for understanding the current scenario in the clinical microbiology bacteria identification or antibiotic susceptibility testing. .
- Years of experience.
- Type of organization they work with
- Type of system they work with (automated/ not automated)
- Role in the choice of instrument purchase
- Brands they are aware of in bacterial identification/ AST testing and their level of experience with the brands in question
- Which is the main platform that they are using on AST and ID testing
Job Roles Targeted
High Beam Global for its market research assignment conducted thorough telephonic and CATI interviews to gain insights and changing market factors to find the clinical microbiology bacteria identification/antibiotic susceptibility scenario in the market. High Beam Global conducted 250 Telephonic surveys with Lab Managers, Lab Directors, and Microbiologists.
Our team of skilled trainees conducted the interviews reaching out to the countries that included
- Sri Lanka
- UK and US.
All these interviews were in-depth and customized just as required by our client along with the analytics helping the leading manufacturer of diagnostic equipment to get the proper insights on the current scenario to help build the right strategies and plans.
Results & Deliverables
The efficient work conducted included the following deliverables undergoing the required market research assignment-
- Word transcripts.
- An executive summary of the findings
The market research assignment conducted by the skilled trainees and team of employees of High Beam Global helped the client in understanding the awareness, market size, features procurement people take into consideration of their own brand and the competitive brand.