Our client, a leading India based Global Market Research Firm wanted to gather information about the IT trends of different manufacturing hubs and also wanted to understand how they increase their productivity?
They wanted a survey to be conducted in order to gain insights into the services provided to the consumers and their satisfaction range. Studying the market to know about its affordability as per the consumer suitability.
High Beam Global proceeded with the study by undertaking 2 methods of market research survey apart from our qualitative market research:
- Telephonic Interviews
- Panel-Discussions (Online)
High Beam Global selected the respondents- Managers, Executives, and team members of the project with the following criteria:
- The respondents specializing in the field of management with a minimum experience of 10 years or more.
- The managers and experts who complete the above criteria also associated with top organizations and brands in this field.
The surveys were conducted in the following 2 regions:
Results & Deliverables
We conducted 70 telephonic interviews of executives working with prime industries along with in-depth interviews with experts from 2 major regions, all unique in nature. The average duration of each interview was around 30 Minutes.
Our survey included all the important questions that resulted in the insights being appropriate and proper as per the client’s requirements.
The study helped the client in identifying:
- The market share
- Future trends
- The competitive environment in the market
High Beam Global delivered the survey data in SPSS.