The client is a global leading consulting firm based out of the US. They wanted to conduct a market research assignment to understand the awareness level, key drivers, and barriers of purchase for blood collection devices over traditional needles or hypothermic needles for the blood draw.
High Beam Global proceeded with the study by undertaking 2 methods of market research survey apart from our qualitative market research:
- Telephonic Interviews
- Panel-Discussions (Online)
High Beam Global selected the respondents- acute care lab managers or nurses, reference lab phlebotomist, acute care procurement with the following criteria:
- Years of experience (including 10 years or more)
- Type of organization they work with or have worked with
- The type of system they work with (whether automated/non-automated)
- Their role in the choice of instrument purchase
- Brands they are aware of in blood collection instruments
- And, their level of experience with the brands in question.
Target Regions & Methodology
A total of 300 unique interviews were conducted and the average duration of each interview was approximately 30-35 minutes with information extraction ranging from key drivers, awareness rate, and barriers of purchase for blood collection devices over traditional needles or hypothermic needles for the blood draw.
Results & Deliverable / Tests & Findings
The deliverables included SPSS file, tabulations, and a PowerPoint presentation.
Points of focus were on the following aspects:
- Brand awareness and perception of client brand in comparison to market competitors
- Value for customers
- Willingness to pay higher over traditional needles
- Size of the market for the blood collection devices in these regions
- How to penetrate (grow) the current blood collection devices>
- Understand the impact client can expect to get from these new tactics
- Understand the opportunity for new emerging markets
Our survey included all the important questions that resulted in the insights being appropriate and proper as per the client’s requirements. Our reports and insights also included the summary of the interviews and discussions providing the major concerns and points from the perspective of the experts, decision-makers, acute care lab managers or nurses, and reference lab phlebotomists.