This market research study was conducted for one of the major leading manufacturers of diagnostic equipment who wanted to find the diagnostic accessories current practices, inventory management, purchase process, unmet needs, and competition in the market.
They wanted a telephonic survey to be conducted to gain insights into the diagnostic accessories market and its reach.
High Beam Global proceeded with the study by undertaking 2 methods of market research survey apart from our qualitative market research:
- Telephonic Interviews
- Panel-Discussions (Online)
High Beam Global selected the respondents- HODs anesthesia, Cardiology, BME, Purchase managers, OT and radiology technicians with the following criteria:
- The respondents with 5 years of minimum working experience in this field.
- The respondents who were a part of the purchase committee.
The surveys were conducted in India, covering the following regions–
Results & Deliverables
We conducted a total of 50 telephonic interviews that ranged from 30-40 minutes each. All the in-depth interviews with experts from India covered the Metro, Tier 1, and Tier 2 regions, all unique in nature.
Our survey included all the important questions that resulted in the insights being relevant and fitting the client’s requirements.
The deliverables included:
- Word transcripts
- An executive summary of the findings
A summary of the insights and information gathered by High Beam Global was first provided to the client. After analyzing the insights, the research offered the client an understanding of different aspects of the diagnostic accessories market including its awareness, market size, current practices of the competitors, unmet needs, purchase processes, and more, just as required by the client.