Assessment of the smartphone market

Assessment of the smartphone market

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Assessment of the smartphone market

The Objective of the Study

Our client is a leading global and consulting company who wanted to understand the brand perception of smartphones in the US market.

 

Key Screening Points

 

  • Sales and marketing professionals from handset retailer and telecom retailer companies were targeted.

  • Experts involved in the decision-making process for purchase of smartphones were the major target segment for this assignment.

  • The geographic scope was United States and United Kingdom.

Key Discussion Points

  • Understand the market trends and buying behaviour for purchase of smartphones across EU and US markets.
  • Understand the brand perception and attributes that drive the purchase of smartphones across telecom operators and Handset Retailer companies.

Category - Split

HBG Solution

  • Within 15 days, HBG team successfully identified, mapped, and conducted telephonic discussions with 40 experts across the target regions globally. The HBG team conducted these discussions every quarter and performed an analysis of the sales trends across these quarters.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and post the screening process, the team conducted the telephonic discussion using the survey document that was designed for this assignment.
  • With 100% quality, the HBG team conducted these quantitative discussions within the given timeframe and shared bi-weekly updates with the client along with the responses for all the completes in an excel format.

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