B2B Devices Sales/Purchase Drivers & Inhibitors Study (Europe)
The Objective of the Study
Our client is a leading global consulting company trying to understand the factors, interests, and needs for buying/purchasing B2B Devices (smartphones, tablets, notebook/laptop PC, or Chromebook). Focused on two different standpoints, Group1 – purchasing, which includes industries such as Government, Financial, Education, and Retail & Group2 – sales, including mobile device manufacturers & sellers.
Key Screening Points
- Buyers/decision makers/influencers at SMBs (less than 250-999 employees) and LE (1000+ employees).
- Company’s operational needs and priorities underlying these mobile device purchasing & selling criteria.
- Senior sales representatives at companies selling b2b devices/applications/services to large enterprises (System Integrators, Value-Added Resellers, mobile network operators, device vendors)
- Buyers/decision makers/influencers at large corporations or enterprises.