B2B devices-sales/purchase-drivers-&-inhibitors-study-(europe)

B2B devices-sales/purchase-drivers-&-inhibitors-study-(europe)

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B2B Devices Sales/Purchase Drivers & Inhibitors Study (Europe)

The Objective of the Study

Our client is a leading global consulting company trying to understand the factors, interests, and needs for buying/purchasing B2B Devices (smartphones, tablets, notebook/laptop PC, or Chromebook). Focused on two different standpoints, Group1 – purchasing, which includes industries such as Government, Financial, Education, and Retail & Group2 – sales, including mobile device manufacturers & sellers.

Key Screening Points

  • Buyers/decision makers/influencers at SMBs (less than 250-999 employees) and LE (1000+ employees).
  • Company’s operational needs and priorities underlying these mobile device purchasing & selling criteria.
  • Senior sales representatives at companies selling b2b devices/applications/services to large enterprises (System Integrators, Value-Added Resellers, mobile network operators, device vendors)
  • Buyers/decision makers/influencers at large corporations or enterprises.

Key Discussion Points

  • Intimate knowledge on how corporate determines which mobile/computing device brands to purchase.
  • Organization’s customer’s operational needs and priorities underlying their mobile device purchases.
  • Intimate knowledge on how corporate determines which mobile/computing device brands to purchase.
  • From where are devices bought? (Channel) if device OEM or integrator/VAR, explore channel choice. Why/perceived benefits/advantages.
  • Priorities behind device brand choice.

HBG Solution

  • Within 3-4 weeks, the HBG team successfully identified, mapped, and scheduled appointments with 11 experts across the European market.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B, etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and shared final candidature for our client’s review/ approval.
  • With a 100% show rate, the HBG team ensured every screened expert joined the consultation call at the agreed appointment date and time.
  • Our team met the overall targets within the stipulated timeframe with optimum efficiency and quality.

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