B2B International-Franchise Payment Study

B2B International-Franchise Payment Study

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B2B International-Franchise Payment Study

The Objective of the Study

Our client-B2B International through this study was looking forward to speak with experts across UK, Germany and Brazil who are the decision makers or involved in the decision are making process when it comes to selection of payment methods or providers within the organization / franchisees.

The length of the discussion was around 60 minutes and total sample size required was 11.

Key Screening Points


  • For this study, the organization that the expert is working for must be a Franchise and not a corporation or Independent business.

  • The expert must be responsible for selecting payment providers in order to be able to participate in the study. e.g. Franchise Owner / Business Owner, Finance Director / Manager, Operations Director / Manager

  • The expert must reside in either of the following geographies –UK, German & Brazil.

  • A total number of 11 completes were required as per the stated quota-3 in UK and 3 in Germany each (1 in Hotel, 1 in Quick Service Restaurant, 1 in Retail) same quota for Germany-3) Brazil: (2 in QSR/ 2 in Retail/ 1 in Hotel).

Key Discussion Points


  • Through this discussion, we were looking forward to gather expert’s opinion around payment providers that they are working with, either currently or previously.
  • The discussion aimed to analyze the factors affecting the selection of payment provider and drawing comparison between the current and previous payment providers.
  • The reason for choosing a specific payment provider and to check the changes or improvements needed by franchises which would lead to switching them from one provided to another.

HBG Solution

  • Within 3 weeks, the HBG team successfully identified, mapped, and scheduled appointments with 9 experts across UK, Germany & Brazil.
  • Our team screened these professionals following a 2-step validation manner: -
    • Mapped and shortlisted professionals matching the scope at the same time as the usage of our proprietary internal database and supplementing pinnacle resources inclusive of LinkedIn, Zoom Info, D&B, etc.
    • Validated all shortlisted profiles whilst screening every prospect over call and shared final candidature for our client’s assessment/ approval.
  • With a 100% show rate, the HBG group ensured every screened professional joined the session on the agreed appointment date and time.
  • Our group met the overall objectives inside the stipulated time frame with most excellent performance and efforts.

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