Cleaning & Disinfectant Products

Cleaning & Disinfectant Products

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Cleaning & Disinfectant Products

The Objective of the Study

To understand the behaviors and attitudes around cleaning processes and products in order to help a global manufacturer develop new products and services.


Key Screening Points

  • Executives should be employed in Facilities Management/Building Services contractor, hospitality and healthcare sector.

  • Respondents must be involved in the decision-making process around cleaning/disinfectant products with only a portion of their responsibility in procurement.

  • Senior level executives were targeted for the discussion on the subject.

Key Discussion Points

  • Understanding cleaning process and challenges with the cleaning and disinfection processes and products.
  • Gather feedbacks and satisfaction levels around the current cleaning products being used in the facilities.
  • Introduce the experts with new cleaning style products and evaluate the familiarity and the acceptance of these products.
  • Assessing purchasing/selling potential for the new style cleaning products.

Geography Wise Counts

HBG Solution

  • Within 3 weeks, HBG team successfully identified, mapped, and scheduled appointments with 6 experts across India.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and shared final candidature for our client’s review/ approval.
  • With 100% show rate, HBG team ensured every screened expert joins the consultation call at the agreed appointment data and time.
  • Our team met the overall quota within the stipulated timeframe and ensured high quality experts are on-boarded.

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