Coach Operator Study
The Objective of the Study
Our client is a leading global consulting company. They conducted the research on behalf of a global leading tire manufacturer and supplier to understand the needs of businesses like when it comes to tire purchasing and tire service management of coaches.
Key Screening Points
- The client was keen to speak with a senior executive with substantial or final decision maker of tire purchasing and after-service requirements at an organizational level with a focus on pure urban transportation account
- One important criteria being that the companies does not procure or purchase retreated tires more than 25% of their annual purchasing