Cytiva Digital Education

Cytiva Digital Education

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Cytiva Digital Education

The Objective of the Study

Our client is a global, full-service market research firm dedicated to researching business-to-business markets focusing on two categories; the first category, #Learners: focused on learning around maintenance and development of various types of equipment used in the lab, and the second category, #Decision-makers: focused on the decision-makers involved in choosing providers of specialized instruments, equipment, and technology within the organization.

Key Screening Points

  • Should be a decision-maker in choosing specialized instruments, equipment, and technology providers within the organization.

  • Experts at industries such as Academic, Biotech, and CDMO.

  • Involvement in protein research, cell culture, cellular analysis, etc.

  • Participation in any e-learning or training in the past 12 months.


Key Discussion Points

  • In-depth knowledge of instruments, pieces of equipment, and technology used within the Organization.
  • The e-learning providers within their Organization
  • Training and development concerning scientific pieces of equipment in the organization.
  • To understand the primary purpose of training.

HBG Solution

  • Within 2 weeks, the HBG team successfully identified, mapped, and scheduled appointments with 12 experts across the Indian & North American markets.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B, etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and shared final candidature for our client’s review/ approval.
  • With a 100% show rate, the HBG team ensured every screened expert joined the consultation call at the agreed appointment date and time.
  • Our team met the overall targets within the stipulated timeframe with optimum efficiency and quality.

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