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Evaluation of the Agricultural Equipment Study

Evaluation of the Agricultural Equipment Study

Case Studies

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Evaluation of the Agricultural Equipment Study

The Objective of the Study

Our client is a leading global and consulting company who wanted to better understand the agriculture equipment and the decisions involved in the usage of the machinery used in the farm in France, Spain and Italy.

Key Screening Points

  • Experts involved in fruit and vegetables in cold greenhouse farming and open fields were our target market.

  • The area of the greenhouse should be over 1 hectare and for open fields 10 hectares was our major focus.

  • The geographic scope was France, Spain and Italy.

Key Discussion points

  • The project aims to understand farm equipment usage especially tractors and additional solutions and technologies used in farm by the farmers.

  • Understanding different operations that farmers perform on their land including Soil preparation, Seeding / planting, Fertilizing / growing and Harvesting and the weightage assigned to them on the basis of importance.

  • Assessing the current needs and priorities of a farmer in regards to investment.

  • Perception and usage of new technologies in agriculture related to equipment and technology in general for the overall growth of agriculture sector.

HBG Solution

  • Within 3-4 weeks, HBG team successfully identified, mapped and on boarded 18 relevant experts in India and conducted IDI.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as Google, D&B Hoovers, Zoominfo etc.
    • Validated all shortlisted profiles while screening every prospect over the phone. All the conversation was done in local language of the target region.
  • With 100% quality, the HBG team conducted these qualitative discussions within the given timeframe and shared daily updates with the client along with the responses to the qualifying questions in the pre-defined screening document for approval and sharing English transcripts to the client on completion of the discussion.

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