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Farmer’s Study

Farmer’s Study

Case Studies

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Farmer’s Study

The Objective of the Study

The objective of the study was to speak with crop growers as they grow crops such as wheat, canola/oilseed rapes, soy, corn, cotton, or tomatoes. Also, to identify the job steps and needs that they have when growing a crop.

Key Screening Points

  • Grower should have more than 3 years of experience with crops.
  • Farming should be primary source of income.
  • Should have a direct role in crop operations.
  • Grower's farms should be present in USA, India & Italy with specific crops in these countries.

Key Discussion points

  • Understanding the current challenges that crop growers face while growing different crops.
  • Understanding the current techniques and methodologies that growers use to increase their yield and productivity for the specified crop.
  • To understand about different inputs that growers use or they wish to use which will help them achieve their goals and increase profitability.

HBG Solution

  • Within 1-2 weeks, HBG team successfully identified, mapped, and conducted screening with 4 experts and successfully conducting their final discussions on the specified slots with the client.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, Zoom Info, D&B etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and post the screening process, the team conducted the telephonic discussion using the survey document that was designed for this assignment.
  • The HBG team on boarded and conducted the discussions with the relevant experts within the stipulated timeframe with optimum quality as desired by the client.

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