Headphone Market Assessment

Headphone Market Assessment

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Headphone Market Assessment

The Objective of the Study

To supplement views on market volume, share, and consumer product, feature and channel preferences, conduct in-depth interviews (IDI) with decision makers and key influencers in retail sales, marketing and distribution of headphones.

  • Positioning: strategies, features, pricing, retailer types, & promotion priorities.
  • Vendor Product targeting and optimization: channels & product sales.
  • Buyer / User insights: Channels, segment insights (premium, low, etc.) priorities & preferences


Key Screening Points


  • Executives should be current/former employees of headphone vendors, headphone retailers, or distributors.

  • Respondents to be members of industry trade groups or associations; third party researchers; third party retailing professionals and consultants.

  • The target profiles were from a group of mid-level managers, planners, decision makers, or key influencers. The focus was to connect with experts who understand how the channels work and have insights into the brands, products and customer preferences if possible.

Key Discussion Points

  • Capture insights on the marketing strategies used by headset vendors positioning their products within the retail distribution channel.
  • Discuss the positioning approaches of headset vendors, including product features, retail pricing, type of retailers offering these products, and the promotional marketing priorities - being offered or used by headset vendors.
  • Explore the priorities while selecting and aligning products on offer with specific retail channels.
  • Understanding which retail channels are preferred by which consumer buyer segments.

Geography-Wise Counts

HBG Solution

  • Within 6 weeks, HBG team successfully identified, mapped, and conducted 20 in-depth interviews for about 45 minutes with a quota of 3-4 IDIs each in the five target markets, France, Germany, South Korea, United Kingdom, and the USA.
  • Our team screened these experts following a 2-step validation process: -
    • Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B etc.
    • Validated all shortlisted profiles while screening every prospect over the phone and shared final candidature for our client’s review/ approval.
  • With 100% show rate, HBG team ensured every screened expert completes the consultation call successfully at the agreed appointment data and time.
  • Our team met the overall quota within the stipulated timeframe and ensured high quality experts are on-boarded.

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