Medical Technologies and Services
The Objective of the Study
The overall objective of this study focused on understanding the usage of medical technologies in the healthcare sector and brand perception of certain healthcare technology suppliers.
Key Screening Points
- Client wanted us to target both Hospitals and Non-hospital care facilities.
- Key Decision Makers with involvement in purchase or selection of medical technologies and services were targeted.
- Sample Size - 300 Interviews to be conducted bifurcated to both the segments.