Medical Technologies and Services

Medical Technologies and Services

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Medical Technologies and Services

The Objective of the Study

The overall objective of this study focused on understanding the usage of medical technologies in the healthcare sector and brand perception of certain healthcare technology suppliers.


Key Screening Points

  • Client wanted us to target both Hospitals and Non-hospital care facilities.

  • Key Decision Makers with involvement in purchase or selection of medical technologies and services were targeted.

  • Sample Size - 300 Interviews to be conducted bifurcated to both the segments.

Key Discussion Points

  • Understanding key performance objectives and technology orientation i.e., profile as a technology adapter.
  • Understanding perceived impact of value-based care and perception of medical technologies.
  • Understanding organization’s preview of value-based care journey, it’s operational cost structure and payment models.
  • What type of investment would be most critical in achieving organization’s objectives in the next 3 to 5 years?
  • Learning about the criteria or attributes important to the organization when choosing a healthcare technology provider.

Vertical Ratio

HBG Solution

  • Within 10-12 weeks, the HBG team successfully identified, shortlisted, and conducted interviews using CATI methodology with 300 experts’ basis the project specifications.
  • Real time updates of the successful completes were shared to ensure timely tracking of the overall progress on field.
  • With 100% success rate the team onboarded and conducted the discussions with the relevant experts within the stipulated timeframe with optimum quality as desired by the client.

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