Sales & Marketing Benchmarking
The Objective of the Study
The data mining focused on benchmarking the cost and FTE structure for sales and marketing functions within Telecommunication and Software Publishing industry across North America, LATAM and EMEA. The client wanted to evaluate different KPIs and data metrics in terms of reporting relationship and seniority level for Sales and Marketing functions.
Key Screening Points
- Key opinion leaders with more than 15 years of expertise into Sales & Marketing were on boarded.
- Organizations with entity revenue of at least 200 Million USD were targeted as per scope.
- Experts with job titles - CMO, Sales/Marketing Director, VP- Sales/Marketing, and Director/Senior Director- Sales/Marketing were interviewed.