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Suture Study

Suture Study

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Suture Study

The Objective of the Study

The overall objective of this study is to understand the market trends of Dolphin suture across Gujarat, West Bengal, Maharashtra, Karnataka & Kerala.

Key Screening Points

  • Experts involved in the sales and marketing of the dolphin suture.

  • Experts involved in distribution of the Dolphin suture across Gujarat, West Bengal, Maharashtra, Karnataka & Kerala.

  • Experts involved in procurement of dolphin suture within private clinic/hospital or multi-specialty hospital

Distributor:

  • How many brands of sutures and meshes do you sell? Has this number increased or decreased over the last 2-3 years? As a distributor, what is your preferred brand of sutures and meshes and why?

  • What are the Terms (Credit, incentives, benefits, etc.) with distributors? What is the velocity / cycle and current inventory levels with distributors?

  • Do your sales people actively promote Dolphin Sutures or any other brand of Sutures in the market?

Approach/Methodology & Key information Covered

Our team screened valid participants using 3 step validation process:-

  • Search and shortlist executives as per the required criteria using internal database and other sources such as LinkedIn, ZoomInfo, D&B Hoovers etc.

  • Screen executives using water tight screening criteria/questions over the phone and share their profiles along with their responses to the screening questions for our clients review.

Key Discussion Points

Sales and Marketing-

  • What does Dolphin Sutures stand for? Which customer segments prefer these brands? Which customer segments do not buy these brands? Why?
  • What type of hospital is a typical customer of Dolphin Sutures?
  • How is sales force organized within the company? And how is it different vs. other competition brands?
  • What according to MR is the USP of products of Dolphin Sutures they deal?

Results and Deliverable

  • Our team was able to achieve required sample size of total 7 completes
  • Our team shared daily updates including respondent descriptive profiles for our clients review and reference

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