Tuberculosis and Tropical Fevers

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Brand Perception of Tuberculosis and Tropical Fever Testing

To understand the perspective of laboratory experts on tests used within their laboratory for conditions like Tuberculosis, Tropical fevers etc.

The overall objective of this study and interviews with experts focuses on: -

Executives should be from the laboratories/TB clinics conducting tests like Tuberculosis, Tropical fevers including Malaria, Dengue, Chikungunya, Leptospira etc.

Respondents must be involved in the decision-making process for their lab’s test menu and brands used for tests.

Understanding annual specimen volumes and percent mix by site of care for each test.
Gather perceptions and satisfaction levels around the assay brands along with the turnaround time and the pricing.
Evaluate the value proposition of the Tropical Fever Panel vs single tests.
Assessing off-label Sample usage for Tuberculosis testing and marketing channels used by the laboratories.

Within 45 days, HBG team successfully identified, mapped, and scheduled appointments with 47 experts across the globe covering regions like China, South East Asia, LATAM, Africa and Ukraine.
Our team screened these experts following a 2-step validation process: -
- Mapped and shortlisted experts matching the scope while using our proprietary internal database and supplementing top sources such as LinkedIn, ZoomInfo, D&B etc.
- Validated all shortlisted profiles while screening every prospect over the phone and shared final candidature for our client’s review/ approval.
With 100% show rate, HBG team ensured every screened expert joins the consultation call at the agreed appointment data and time.
Our team met the overall quota within the stipulated timeframe and ensured high quality experts are on-boarded.