Web Assisted Telephone Interviews

Web Assisted Telephone Interviews

This method is a mix of both telephonic and web-based approach to gather critical insights from decision makers on a research project. This methodology is typically used for surveys which contain images, videos, sounds and even other web pages to make respondent understand the product/service.

01
01

Phone Screening and Validations

02
02

Send out Survey Link

03
03

Phone and Email Follow-ups

04
04

Ensure Survey Completion

Best suited for Max Diff and Conjoint surveys including complex survey designs specially for below research objectives
  • Concept Testing

  • Product Research

  • Consumer Buying Behavior

Approach - Web Assisted Telephone Interviews
  • Based on the screening criteria and scope, HBG filters their internal database and shortlists best matching profiles. In case of specific and niche research topics our team headhunts the relevant respondents by using desk research and premium data sources.
  • Interviewers again validate all shortlisted profiles through reliable sources such as LinkedIn, ZoomI nfo, D&B etc.
  • The best matching profiles are contacted and presented with the research scope and objective over a telephonic call and the interviewer takes the respondent through the screening process to understand the respondent's role and responsibilities broadly.
  • Qualified respondents are invited to participate and share their valuable insights using an online link to key in their responses.
  • The survey links are designed to be self-routing, so the respondent is moved through the survey depending on their answers to previous questions; routing can be simple or incredibly complex.