Sales Qualifiers: Close to making a purchase
Marketing Qualifiers: In various stages of the buying journey
Those With Early Interest and Intentions: In very initial stages of consideration
Purchase Motivations: Underlying needs and drivers, to develop and align your messaging
| How likely to purchase in | …3-6 months? |
| …next 3 months? | …6-12 months? |
| Why purchase? Need/problem | Perceived barriers |
| clearly defined? | Actions taken |
| Second or third follow up discussions | Requested formal proposals? |
| with sales person? | Defined budget? |
We provide Marketing & Sales communication kit which clients can instantly feed into their sales funnel
We help you measure the relative brand performance today within various consumer segments; how much is the brand able to attract and convince the consumers of competing brands or non-users of the category to ‘prefer’ or ‘switch over’ to the brand. Consumer behaviour and insights is our compass for measuring Brand Performance.
At the core of our Brand Advantage strategy development is the deep insight into current customers – who are they, how are their buying behaviour, whether they are navigating today’s business climate
The second layer of our framework quantifies which specific brand attributes (among many) are meaningful to them.
The outermost layer of the framework quantifies the likely impact of customer experience and identify your brand’s Top Opportunity Factors
Our framework will place you at an advantage point from where you can clearly deconstruct your Brand’s strength and weakness and begin crafting a customer strategy to enhance this key revenue driver
Companies across different sizes struggle to balance offline and digital marketing and sales motions; Fragmented touch point usage; Millennial-driven purchase behavior shifts. A few key points of influence can shape spending priorities and budget allocations, leaving large parts of the ecosystem underserved
Every percentage point of marketing budget efficiency drops straight to the bottom line. We help you understand what the key metrics of your marketing budget are.
Consumer Behavior and Channel Partner Behavior Data and Insights Be our Compass.
| Promotion | After sales | Discount |
| Warranty | Online marketing | On premise visit |
| Digital ad | Product training | High touch |
We understand Channel Partner behavior.
Customized intelligence across a broad range of Consumer and Business segments
