With the help of Best-in-class knowhow on consumer behaviour and thinking we help organizations design the most effective Product & Pricing strategy and create better customer and sales experience. With the ability to refine your marketing mix and assess outcomes via real-time simulations we propose greater clarity and control in framing consumer friendly pricing strategy.
HBG Product & Pricing strategy not only decode the critical success factors to enter the market and identify various revenue impacts of the various market shifts but also helps modelling service bundles with greatest uptake potential around baselines offers
This analysis helps understand the gap between expectation and satisfaction of customers. Derived importance analysis is done to identify what are the actual needs. It identifies the attributes / parameters which are cutting through clutter and are of real importance to respondents.
HBG Customer Engagement model measures the extent to which customers consistently ‘Say’ positive things about the product, desire to ‘Stay’ with the brand, and ‘Strive’ to contribute business success. This also helps identify primary “drivers” of Engagement and magnitude of expected improvement (or decline) when action is (or is not) taken.
We have built market leading deep customer knowledge that is enabling our clients to be more agile, more relevant and more profitable within their target markets
Consumer behaviour and insights is our compass for measuring Brand Performance Key questions answered through our Analytics