| by Tanu Gautam | No comments

From Ideas to Impact: Market Research That Drives Product Innovation.

Creating products that truly resonate with customers requires a blend of strategic insight and creative design. As customer preferences evolve and technological advancements shape the market, businesses must adapt by delivering relevant and impactful products. Market research is the cornerstone of this adaptation, enabling companies to gain a deep understanding of customer needs, detect emerging […]

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| by Rochana Sarkar | No comments

Best Practices for Utilizing Mobile Surveys in Emerging Markets

Mobile devices have transformed the landscape of communication, information consumption, and business operations. In emerging markets, where smartphone adoption is rapidly growing, mobile surveys have emerged as essential tools for market researchers. By capitalizing on the distinctive features of mobile devices, researchers can collect valuable insights from varied populations, leading to a deeper comprehension of […]

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| by Tanu Gautam | No comments

Top 10 Tips for Recruiting the Right Participants for Qualitative Research

At High Beam Global (HBG), we have over 14 years of experience successfully recruiting participants for qualitative research, with a consistent 100% success rate. While the process may seem straightforward, challenges such as last-minute dropouts and participant no-shows are common. However, with the right strategies, these challenges can be effectively addressed. Below are key tips […]

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